Cita APA (7a ed.)
Lappeman, J., Zornitta, C., & Mowzer, Z. (2020). Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa. Communicatio: South African Journal for Communication Theory & Research, 46(1), 61-87.
Cita Chicago Style (17a ed.)
Lappeman, James, Chloë Zornitta, y Zeenat Mowzer. "Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa." Communicatio: South African Journal for Communication Theory & Research 46, no. 1 (2020): 61-87.
Cita MLA (9a ed.)
Lappeman, James, et al. "Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa." Communicatio: South African Journal for Communication Theory & Research, vol. 46, no. 1, 2020, pp. 61-87.
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