Cita APA (7a ed.)
Shapiro, B. T., Hitsch, G. J., & Tuchman, A. E. (2021). TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands. Econometrica, 89(4), 1855-1880.
Cita Chicago Style (17a ed.)
Shapiro, Bradley T., Günter J. Hitsch, y Anna E. Tuchman. "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands." Econometrica 89, no. 4 (2021): 1855-1880.
Cita MLA (9a ed.)
Shapiro, Bradley T., et al. "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands." Econometrica, vol. 89, no. 4, 2021, pp. 1855-1880.
Precaución: Estas citas no son 100% exactas.