Alex, G., & Howard R, M. (2012). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers.
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Cita Chicago Style (17a ed.)
Alex, Gofman, y Moskowitz Howard R. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
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Cita MLA (9a ed.)
Alex, Gofman, y Moskowitz Howard R. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
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