Cho, C. (Autumn2003). The Effectiveness of Banner Advertisements: Involvement and Click-Through. Journalism & Mass Communication Quarterly, 80(3), 623-646.
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Chicago Style (17th ed.) Citation
Cho, Chang-Hoan. "The Effectiveness of Banner Advertisements: Involvement and Click-Through."
Journalism & Mass Communication Quarterly 80, no. 3 (Autumn2003): 623-646.
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MLA (9th ed.) Citation
Cho, Chang-Hoan. "The Effectiveness of Banner Advertisements: Involvement and Click-Through."
Journalism & Mass Communication Quarterly, vol. 80, no. 3, Autumn2003, pp. 623-646.
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Warning: These citations may not always be 100% accurate.