rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing y gestión de servicios
    sub title: la gestión de los momentos de la verdad y la competencia en los servicios
  title info:
    title: Service management and marketing. Spanish
  name:
    name part: Grönroos, Christian
    name part: 1947-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Kotler, Philip
    role:
      role term: contributor agent of text.
  name:
    name part: Carlzon, Jan
    role:
      role term: contributor agent of text.
  name:
    name part: Ramírez León, Rafael Felipe
    role:
      role term: translator.
  name:
    name part: Criado Fernández, Juan Manuel
    role:
      role term: translator.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: sp
    date issued: 2022
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  note: Christian Grönroos ; prólogos, Philip Kotler y Jan Carlzon ; traductores, Rafael Felipe Ramírez León, Juan Manuel Criado Fernández.
  note: Includes bibliographical references and index.
  subject:
    topic: Service industries
    topic: Marketing
  subject:
    topic: Customer services
  classification: HD9980.5 ebook
  classification: 658.8
  related item:
    title info:
      title: Service management and marketing
    name:
      name part: Grönroos, Christian,
      name part: 1947-
  related item:
    title info:
      title: Marketing y gestión de servicios
    title info:
      title: Service management and marketing. Spanish (Ramírez León and Criado Fernández)
    name:
      name part: Grönroos, Christian, 1947-
    origin info:
      publisher: Madrid, [España] : Ediciones Díaz de Santos, [1990]
  identifier: 9788490523797
  identifier: 9788479781460
  identifier: https://www.digitaliapublishing.com/a/136563/
  record info:
    record content source: DGITA
    record creation date: 240304
    record identifier: DIGDISANT0591
    language of cataloging:
      language term: eng