rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Neuromárketing
    sub title: el nervio de la venta
  title info:
    title: Selling to the old brain. Spanish
  name:
    name part: Renvoisé, Patrick
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Morin, Christophe
    role:
      role term: author.
  name:
    name part: Olivella, Xavier
    role:
      role term: translator.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: sp
    date issued: 2010
    edition: Primera reimpresion.
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (206 pages)
  note: Patrick Renvoisé, Christophe Morin ; traducción, Xavier Olivella.
  note: Primera edición en lengua castellana: junio 2006.
  note: Translation of: Selling to the old brain : how new discoveries in brain research empower you to influence any audience, anytime. San Francisco : SalesBrain, 2003.
  note: Includes bibliographical references (pages 203-205).
  subject:
    topic: Sales promotion
  subject:
    topic: Relationship marketing
  subject:
    topic: Selling
    topic: Psychological aspects
  subject:
    topic: Sales management
  subject:
    topic: Success in business
  subject:
    topic: Relationship marketing
  classification: HF5410 eBook
  related item:
    title info:
      title: Neuromárketing
    name:
      name part: Renvoisé, Patrick.
    origin info:
      publisher: Barcelona : Universitat Oberta de Catalunya, 2010.
  identifier: 9788490293591
  identifier: 8497884957
  identifier: 9788497884952
  identifier: https://www.digitaliapublishing.com/a/20460/
  record info:
    record content source: DGITA
    record creation date: 141201
    record identifier: DIGEDIUOC417
    language of cataloging:
      language term: eng