http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Patrick Renvoisé, Christophe Morin ; traducción, Xavier Olivella.
Primera edición en lengua castellana: junio 2006.
Translation of: Selling to the old brain : how new discoveries in brain research empower you to influence any audience, anytime. San Francisco : SalesBrain, 2003.
Includes bibliographical references (pages 203-205).
Barcelona : Universitat Oberta de Catalunya, 2010.