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    Branding cultural : una teoría aplicada a las marcas y a la publicidad / by Fernández Gómez, Jorge David, Rubio-Hernández, María del Mar, Pineda Cachero, Antonio

    Published [2019]

    Digitalia Hispánica
    Electronic eBook
  2. Cover Image

    Branding de comunidades : marcas y colectivos de consumo / by Fernández Gómez, Jorge David, Gordillo-Rodríguez, María Teresa

    Published [2020]

    Digitalia Hispánica
    Electronic eBook

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