DIY marketing.

Authors invariably think that their publishers should be doing more to publicize their work, and despair when their brilliant if singular idea is passed up in favor of the latest thing. The Scattered Authors Society is a group of children's authors in Great Britain who have decided to tackle the iss...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5078; p. 12
Autor principal: Lewis, Richard
Formato: Artículo
Publicado: Bookseller Media Ltd 5/23/2003
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      ab: Authors invariably think that their publishers should be doing more to publicize their work, and despair when their brilliant if singular idea is passed up in favor of the latest thing. The Scattered Authors Society is a group of children's authors in Great Britain who have decided to tackle the issue of publicity. Business writer, Ros Jay was tired of giving ideas to publishers and seeing them getting dropped in mid-way. So, she published her book, 'Kids & Co: Winning Business Tactics for Every Family,' under her own imprint called White Ladder Press, with her partner Richard Craze, another writer.
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