What’s really in a Name-Letter Effect? Name-letter preferences as indirect measures of self-esteem.
People show a preference for the letters occurring in their name (Name-Letter Effect), a phenomenon that has inspired the development of a frequently used indirect measure of self-esteem. This article reviews the literature on the Name-Letter Effect as the basis for this measure. It discusses the ta...
| Published in: | European Review of Social Psychology Vol. 25; no. 1; pp. 228 - 263 |
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| Format: | Article |
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Taylor & Francis Ltd
2014
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| Online Access: | View this record in EBSCOhost |