The contrast effect with avatars.
Kenrick and Gutierres (1980) found that participants exposed to attractive women would later rate an average-looking woman as less attractive compared to participants who had not been exposed to the attractive women. Because of the increase in our use of technology and computer programs utilizing av...
| Publicado en: | Computers in Human Behavior Vol. 44; pp. 118 - 124 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Elsevier B.V.
Mar2015
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=100250133&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 100250133 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07475632 JC4 jtl: Computers in Human Behavior issn: 07475632 maglogo: N pubinfo: dt: Mar2015 vid: 44 pid: 2410 pub: Elsevier B.V. artinfo: ui: 100250133 10.1016/j.chb.2014.11.054 ppf: 118 ppct: 6 formats: tig: atl: The contrast effect with avatars. aug: au: Leding, Juliana K. Horton, John C. Wootan, Samantha S. affil: University of North Florida, United States Northwestern University, United States su: Body image Virtual reality User interfaces sug: subj: Body image Virtual reality User interfaces keyword: Avatar Contrast effect Physical attractiveness Avatar Contrast effect Physical attractiveness ab: Kenrick and Gutierres (1980) found that participants exposed to attractive women would later rate an average-looking woman as less attractive compared to participants who had not been exposed to the attractive women. Because of the increase in our use of technology and computer programs utilizing avatars, two experiments were conducted to determine whether this contrast effect would occur when participants were presented with attractive avatars. Participants were told that they were in a study interested in first impressions and they were asked to rate images on a number of characteristics, including attractiveness. In Experiment 1, participants were presented with either three attractive or three unattractive avatars and then one photograph of an average-looking woman. In Experiment 2, participants were presented with either three attractive or three unattractive male or female avatars and rated a photograph of a man or woman, respectively. In both experiments, participants exposed to the attractive avatars rated the woman as significantly less attractive compared to the participants exposed to the unattractive avatars. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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