'She' and 'He' in News Media Messages: Pronoun Use Reflects Gender Biases in Semantic Contexts.

Previous research has shown a male bias in the media. This study tests this statement by examining how the pronouns She and He are used in a news media context. More specifically, the study tests whether He occurs more often and in more positive semantic contexts than She, as well as whether She is...

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Detalles Bibliográficos
Publicado en:Sex Roles Vol. 72; no. 1-2; pp. 40 - 50
Autores principales: Gustafsson Sendén, Marie, Sikström, Sverker, Lindholm, Torun
Formato: Artículo
Publicado: Springer Nature Jan2015
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1007/s11199-014-0437-x
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        atl: 'She' and 'He' in News Media Messages: Pronoun Use Reflects Gender Biases in Semantic Contexts.
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        au:
          Gustafsson Sendén, Marie
          Sikström, Sverker
          Lindholm, Torun
        affil:
          Department of Psychology, Stockholm University, 106 91 Stockholm Sweden
          Department of Psychology, Lund University, Lund Sweden
      su:
        Reuters Ltd.
        Gender stereotypes in communication
        Mass media
        Journalistic reporting
        Sentiment analysis
        Women in mass media
        Men in mass media
        Language & gender
        Latent semantic analysis
        News agencies
        English pronouns
        Linguistic context
      sug:
        subj:
          Gender stereotypes in communication
          Mass media
          Journalistic reporting
          Sentiment analysis
          Women in mass media
          Men in mass media
          Language & gender
          Reuters Ltd.
          News Syndicates
          Independent Artists, Writers, and Performers
          Independent writers and authors
          Latent semantic analysis
          News agencies
          English pronouns
          Linguistic context
      keyword:
        Gender
        Gender stereotypes
        Linguistic biases
        Media news
        Gender
        Gender stereotypes
        Linguistic biases
        Media news
      ab: Previous research has shown a male bias in the media. This study tests this statement by examining how the pronouns She and He are used in a news media context. More specifically, the study tests whether He occurs more often and in more positive semantic contexts than She, as well as whether She is associated with more stereotypically and essential labels than He is. Latent semantic analysis (LSA) was applied to 400 000 Reuters' news messages, written in English, published in 1996-1997. LSA is a completely data-driven method, extracting statistics of words from how they are used throughout a corpus. As such, no human coders are involved in the assessment of how pronouns occur in their contexts. The results showed that He pronouns were about 9 times more frequent than She pronouns. In addition, the semantic contexts of He were more positive than the contexts of She. Moreover, words associated with She-contexts included more words denoting gender, and were more homogeneous than the words associated with He-contexts. Altogether, these results indicate that men are represented as the norm in these media. Since these news messages are distributed on a daily basis all over the world, in printed newspapers, and on the internet, it seems likely that this presentation maintains, and reinforces prevalent gender stereotypes, hence contributing to gender inequities.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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