Information, Interactivity, and Social Media.

The aim of this paper is to provide a conceptual theoretical framework to the term “social” in a social media context. This is done by exploring the relationship between three central terms in a social media environment: information, interactivity, and sociability. We suggest a model that describes...

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Published in:Atlantic Journal of Communication Vol. 23; no. 1; pp. 19 - 31
Main Authors: Ariel, Yaron, Avidar, Ruth
Format: Article
Published: Taylor & Francis Ltd Jan-Mar2015
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Information, Interactivity, and Social Media.
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          Ariel, Yaron
          Avidar, Ruth
        affil: Department of CommunicationThe Max Stern Yezreel Valley College
      su:
        Social media
        Information resources
        Sociability
        Technology & society
        Information sharing
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          Social media
          Information resources
          Sociability
          Technology & society
          Information sharing
      ab: The aim of this paper is to provide a conceptual theoretical framework to the term “social” in a social media context. This is done by exploring the relationship between three central terms in a social media environment: information, interactivity, and sociability. We suggest a model that describes the relations between these terms in a social media context. As the model suggests, information is the basic unit of a communication process, but social media users are the ones that decide whether and how much information to share, and when and whether to comment on a social media platform. Hence, not solely the technological features of a platform determine its level of interactivity and sociability, but the actual performances of its users.
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    language: English
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