Racial Mediation in the Coverage of Candidates' Political Viability: A Comparison of Approaches.

This article proposes a theory of racial mediation and examines how candidate race affects media coverage of political viability. Using two different types of content analysis—manual and automated—the article assesses print media coverage of white and visible minority candidates in the 2008 Canadian...

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Publicado en:Journal of Ethnic & Migration Studies Vol. 41; no. 6; pp. 963 - 985
Autor principal: Tolley, Erin
Formato: Artículo
Publicado: Taylor & Francis Ltd May2015
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Political candidates
        Minorities in the press
        Minority politicians
        Mass media & politics
        Incumbency (Public officers)
        Canadian elections
        Race & society
        Research methodology
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        History
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          Canada
          Political candidates
          Minorities in the press
          Minority politicians
          Mass media & politics
          Incumbency (Public officers)
          Canadian elections
          Race & society
          Research methodology
          Twenty-first century
          History
      keyword:
        Canadian Politics
        Media
        Methods
        Minorities
        Race
      ab: This article proposes a theory of racial mediation and examines how candidate race affects media coverage of political viability. Using two different types of content analysis—manual and automated—the article assesses print media coverage of white and visible minority candidates in the 2008 Canadian federal election. The study reaches two substantive conclusions. First, it appears that candidate race does not influence reporting on political viability in the aggregate, but does affect how non-incumbent candidates with racial minority backgrounds are portrayed. Although non-incumbent white candidates receive fairly positive coverage of their electoral qualifications, this is not the case for visible minority candidates. Incumbency washes away these differences, suggesting that once minority candidates have, in effect, proven themselves with an electoral win, they will receive coverage that is equivalent—and sometimes even more favourable—than their white competitors. Second, this study demonstrates how methodological choices influence the conclusions reached by content analysts. The article highlights how a researcher using an automated approach to content analysis could reach different conclusions than a researcher relying on a manual approach. The article concludes with a discussion of the trade-offs that researchers face when studying the media coverage of minorities.
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