Taming the teenager.

Children's publishers and booksellers will clearly remember the time when the teenage market was considered to be among the toughest in the sector. In the past two or three years, however, sales of titles for young adults have grown substantially, with major bookstores reporting significant increase...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5082; pp. 22 - 24
Autor principal: Horn, Caroline
Formato: Artículo
Publicado: Bookseller Media Ltd 6/20/2003
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Publishing
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        Sales
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          Publishing
          Booksellers & bookselling
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      ab: Children's publishers and booksellers will clearly remember the time when the teenage market was considered to be among the toughest in the sector. In the past two or three years, however, sales of titles for young adults have grown substantially, with major bookstores reporting significant increases. There are many possible reasons for this upsurge, from simple demographics to growth in quality 'crossover' titles. Also, publishers are creating more enticing material for this age group.
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