Media Use and Health Behavior in H1N1 Flu Crisis: The Mediating Role of Perceived Knowledge and Fear.
First detected in 2009, H1N1 flu has caused human causalities and become one of the top global health concerns. This study examined the relationship between the use of mass media for information about H1N1 flu and health-related behaviors. Past studies have focused primarily on the direct effects of...
| Publicado en: | Atlantic Journal of Communication Vol. 23; no. 2; pp. 67 - 81 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Apr-Jun2015
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=102362324&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 102362324 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15456870 U8J jtl: Atlantic Journal of Communication issn: 15456870 maglogo: Y pubinfo: dt: Apr-Jun2015 vid: 23 iid: 2 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 102362324 10.1080/15456870.2015.1013101 ppf: 67 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 171KB tig: atl: Media Use and Health Behavior in H1N1 Flu Crisis: The Mediating Role of Perceived Knowledge and Fear. aug: au: Zhang, Lingling Kong, Ying Chang, Hua affil: Department of Mass Communication and Communication StudiesTowson University School of Business AdministrationPhiladelphia University su: H1N1 influenza Health of college students Anthrax Avian influenza SARS disease sug: subj: H1N1 influenza Health of college students Anthrax Avian influenza SARS disease ab: First detected in 2009, H1N1 flu has caused human causalities and become one of the top global health concerns. This study examined the relationship between the use of mass media for information about H1N1 flu and health-related behaviors. Past studies have focused primarily on the direct effects of media exposure on engagement in preventative behaviors. This study took a step forward by investigating the underlying mechanism in this relationship. Data from a web-based survey of college students showed that media use positively affected the likelihood of adopting preventative measures. Perceived knowledge and fear resulting from media exposure were important mediators of this process: Frequent exposure to media coverage of H1N1 flu led to higher levels of perceived knowledge and fear, which in turn translated into implementation of preventative measures. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Atlantic Journal of Communication holder: Taylor & Francis Ltd dt: @attributes: year: 2015 holdings: @attributes: islocal: N |
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