iReligion: Religious Elements of the Apple Phenomenon.
This article utilizes Durkheim's definition of religion to demonstrate the religious dimensions of the Apple phenomenon and by doing that aims to assert the presence of religiosity outside of its conventional sphere. The analysis of Apple consists of four elements of Durkheim's definition--community...
| Publicado en: | Journal of Religion & Popular Culture Vol. 26; no. 3; pp. 353 - 365 |
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| Autores principales: | , |
| Formato: | Artículo |
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University of California Press
Fall2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=102374841&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 102374841 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 1703289X FYK jtl: Journal of Religion & Popular Culture issn: 1703289X maglogo: N pubinfo: dt: Fall2014 vid: 26 iid: 3 pid: 414 pub: University of California Press artinfo: ui: 102374841 10.3138/jrpc.26.3.353 ppf: 353 ppct: 12 formats: fmt: @attributes: type: P size: 312KB tig: atl: iReligion: Religious Elements of the Apple Phenomenon. aug: au: Pogačnik, Anja Črnič, Aleš affil: University of Edinburgh University of Ljubljana su: Religion Religiousness Creative ability Counterculture Communities sug: subj: Religion Religiousness Creative ability Counterculture Communities keyword: Apple brand community definition of religion Durkheim Steve Jobs ab: This article utilizes Durkheim's definition of religion to demonstrate the religious dimensions of the Apple phenomenon and by doing that aims to assert the presence of religiosity outside of its conventional sphere. The analysis of Apple consists of four elements of Durkheim's definition--community, beliefs, sacred, and rituals. The devotees of Apple's community base their beliefs on notions of individuality, creativity, and counterculture, and this system of beliefs is supported by a mythos surrounding Apple's history and Steve Jobs's life. The Apple brand itself is the most sacred symbol of the community, protected by the taboo of criticism. The products act as religious fetishes to Apple devotees, and Apple stores function as temples. Followers perform public pilgrimages to store openings and Apple conferences, and private rituals of product unboxing. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Religion & Popular Culture is the property of University of California Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Religion & Popular Culture holder: University of California Press dt: @attributes: year: 2014 holdings: @attributes: islocal: N |
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