Messaging and the Mandate: The Impact of Consumer Experience on Health Insurance Enrollment Through Exchanges.

The ability of web-based retailers to learn about and provide targeted consumer experiences is touted as an important distinction from traditional retailers. In principal, web-based insurance exchanges could benefit from these advantages. Using data from a large-scale experiment by a private sector...

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Detalles Bibliográficos

Publicado en:	American Economic Review Vol. 105; no. 5; pp. 105 - 110
Autores principales:	Cox, Natalie, Handel, Benjamin, Kolstad, Jonathan, Mahoney, Neale
Formato:	Artículo
Publicado:	American Economic Association May2015
Materias:	Marketing research Health insurance Target marketing Marketing Health insurance websites Mathematical models Health insurance exchanges Behavioral targeting (Internet advertising) Patient Protection & Affordable Care Act
Acceso en línea:	Ver este registro en EBSCOhost