Platform specificity and the politics of location data extraction.
The rise of smart phone use, and its convergence with mapping infrastructures and large search and social media corporations, has led to a commensurate rise in the importance of location. While locations are still defined by fixed longitude/latitude coordinates, they now increasingly ‘acquire dynami...
| Publicado en: | European Journal of Cultural Studies Vol. 18; no. 4/5; pp. 497 - 514 |
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| Autores principales: | , |
| Formato: | Artículo |
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Sage Publications Inc.
Aug-Oct2015
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=103279302&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 103279302 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 13675494 3EQ jtl: European Journal of Cultural Studies issn: 13675494 maglogo: Y pubinfo: dt: Aug-Oct2015 vid: 18 iid: 4/5 pid: 344 pub: Sage Publications Inc. artinfo: ui: 103279302 10.1177/1367549415577386 ppf: 497 ppct: 17 formats: tig: atl: Platform specificity and the politics of location data extraction. aug: au: Barreneche, Carlos Wilken, Rowan su: Data extraction Data science Social media research Foursquare (Web resource) Google (Web resource) Location data sug: subj: Data extraction Data science Social media research Foursquare (Web resource) Google (Web resource) Location data keyword: Environmentality Foursquare location medium specificity platforms ab: The rise of smart phone use, and its convergence with mapping infrastructures and large search and social media corporations, has led to a commensurate rise in the importance of location. While locations are still defined by fixed longitude/latitude coordinates, they now increasingly ‘acquire dynamic meaning as a consequence of the constantly changing location-based information that is attached to them’ becoming ‘a near universal search string for the world’s data’. As the richness of this geocoded information increases, so the commercial value of this location information also increases. This article examines the growing commercial significance of location data. Informed by recent calls for ‘medium-specific analysis’, we build on earlier work to argue that social media companies actively extract location data for commercial advantage in quite specific ways. By not paying due and careful attention to the specifics of data extraction strategies, political and cultural economic analyses of new media services risk eliding key differences between new media platforms, and their respective software systems, patterns of consumer use, and individual revenue models. In response, we develop a comparative analysis of two platforms – Foursquare and Google – and examine how each extracts and uses geocoded user data. From this comparative exploration of platform specificity, we aim to draw conclusions concerning marketing (economic) surveillance, and how Foursquare’s and Google’s operations work in the service of fostering the securitization of mobility - the process by which the capacity to track and predict mobility and associated patterns of consumption is directly productive of value. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2015 holdings: @attributes: islocal: N |
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