Marketing messages in food and alcohol magazine advertisements, variations across type and nutritional content of promoted products: a content analysis.

Detalles Bibliográficos
Publicado en:Journal of Public Health Vol. 36; no. 3; pp. 417 - 426
Autores principales: Pitts, A., Burke, W., Adams, J.
Formato: research tables/charts Journal Article
Publicado: Oxford University Press / USA Sep2014
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Marketing messages in food and alcohol magazine advertisements, variations across type and nutritional content of promoted products: a content analysis.
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          Pitts, A.
          Burke, W.
          Adams, J.
        affil: Institute of Health & Society, Newcastle University , Baddiley-Clark Building, Richardson Road, Newcastle NE2 1AX , UK
      sug:
        subj:
          Marketing
          Advertising
          Serial Publications
          Food Classification
          Alcoholic Beverages Classification
          Nutrition Classification
          Content Analysis
          Convenience Sample
          Interrater Reliability
          Descriptive Statistics
          Chi Square Test
          Kruskal-Wallis Test
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
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