| Sumario: | Objective: Describe sampling to identify the breast cancer control actions in primary health care. Methods: Descriptive study. We present the criteria for selecting the study object and locale, as well as the key respondents and sampling techniques. Results: Samples from services, users, managers, and nurses were selected to identify consensual breast cancer control actions in the southeast region of São Paulo. The incompleteness of local records led us to consult several computerized sources to carry out the sampling. A complex, two-stage sampling plan was employed due to the heterogeneity of the main population. A 95% confidence interval, a design effect of 2, with a sampling error of 5%, was considered, resulting in a sample of 760 users and a universe of managers and nurses from 38 services. Conclusion: The criteria used were adequate to define a sample that met the intended goals. However, the incompleteness and inconsistency of the information in the databases consulted were the main challenges in this study.
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