Tobacco control in a changing media landscape: how tobacco control programs use the internet.
Background: More than 80% of U.S. adults use the Internet, 65% of online adults use social media, and more than 60% use the Internet to find and share health information.Purpose: State tobacco control campaigns could effectively harness the powerful, inexpensive online messaging opportunities. Chara...
| Publicado en: | American Journal of Preventive Medicine Vol. 46; no. _3; pp. 293 - 297 |
|---|---|
| Autores principales: | , , , , |
| Formato: | research Journal Article |
| Publicado: |
Elsevier B.V.
Mar2014
|
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=104021699&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 104021699 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 07493797 GZ9 jtl: American Journal of Preventive Medicine issn: 07493797 maglogo: N pubinfo: dt: Mar2014 vid: 46 iid: _3 pid: 467 pub: Elsevier B.V. place: New York, New York artinfo: ui: 104021699 NLM24512869 2012470884 10.1016/j.amepre.2013.11.005 NLM24512869 PMC4001803 104021699 ppf: 293 ppct: 4 formats: tig: atl: Tobacco control in a changing media landscape: how tobacco control programs use the internet. aug: au: Emery, Sherry Aly, Eman H Vera, Lisa Alexander Jr, Robert L Alexander, Robert L Jr affil: Office on Smoking and Health, CDC, Atlanta, Georgia sug: subj: Internet Trends Smoking Prevention and Control Smoking Cessation Social Media Trends Adult Program Development State Government Substance Use Disorders Rehabilitation United States Funding Source Human Adult: 19-44 years ab: Background: More than 80% of U.S. adults use the Internet, 65% of online adults use social media, and more than 60% use the Internet to find and share health information.Purpose: State tobacco control campaigns could effectively harness the powerful, inexpensive online messaging opportunities. Characterizing current Internet presence of state-sponsored tobacco control programs is an important first step toward informing such campaigns.Methods: A research specialist searched the Internet for state-sponsored tobacco control resources and social media presence for each state in 2010 and 2011, to develop a resource inventory and observe change over 6 months. Data were analyzed and websites coded for interactivity and content between July and October 2011.Results: Although all states have tobacco control websites, content and interactivity of those sites remain limited. State tobacco control program use of social media appears to be increasing over time.Conclusions: Information presented on the Internet by state-sponsored tobacco control programs remains modest and limited in interactivity, customization, and search engine optimization. These programs could take advantage of an important opportunity to communicate with the public about the health effects of tobacco use and available community cessation and prevention resources. pubtype: Academic Journal doctype: research Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
|---|