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Data Visualization and Rapid Analytics: Applying Tableau Desktop to Support Library Decision-Making.

Data visualization offers librarians the ability to better manage, explore, and present information collected by various individuals throughout a library organization. This article discusses The Ohio State University Libraries experiments with Tableau, a sophisticated data visualization and rapid an...

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Published in:Journal of Web Librarianship Vol. 7; no. 4; pp. 465 - 477
Main Author: Murphy, Sarah Anne
Format: pictorial tables/charts Journal Article
Published: Taylor & Francis Ltd Oct-Dec2013
Online Access:View this record in EBSCOhost
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        19322909
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      dt: Oct-Dec2013
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      pub: Taylor & Francis Ltd
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        atl: Data Visualization and Rapid Analytics: Applying Tableau Desktop to Support Library Decision-Making.
      aug:
        au: Murphy, Sarah Anne
        affil: Thompson Library, The Ohio State University, Columbus, Ohio, USA
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        subj:
          Software
          Data Analysis
          Website Development
          Libraries, Academic Administration
          Decision Making
          Ohio
          Data Management
          Language
      ab: Data visualization offers librarians the ability to better manage, explore, and present information collected by various individuals throughout a library organization. This article discusses The Ohio State University Libraries experiments with Tableau, a sophisticated data visualization and rapid analytics software. Tableau allows librarians to blend and leverage data collected from a number of disparate sources, including transaction logs, Google Analytics, and e-resource usage reports. The article provides context for incorporating data visualization into the Ohio State University Libraries’ assessment program and shares examples of visualizations created for two data analysis projects. The benefits of blending and simultaneously viewing visualizations of data from multiple sources are articulated and explored. The article concludes with a short discussion of potential future projects for visualizing library data using Tableau Desktop.
      pubtype: Academic Journal
      doctype:
        pictorial
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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