Using Web Analytics for Mobile Interface Development.
Libraries are developing mobile Web sites to keep up with the dynamic landscape of emerging technologies. However, the development of a mobile Web site is not as simple as serving the existing desktop Web site on a handheld device. Library developers can use analytics software to better understand u...
| Publicado en: | Journal of Web Librarianship Vol. 7; no. 4; pp. 451 - 465 |
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| Formato: | case study pictorial tables/charts Journal Article |
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Taylor & Francis Ltd
Oct-Dec2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=104125257&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 104125257 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 19322909 31RH jtl: Journal of Web Librarianship issn: 19322909 maglogo: N pubinfo: dt: Oct-Dec2013 vid: 7 iid: 4 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 104125257 92942894 10.1080/19322909.2013.835218 104125257 ppf: 451 ppct: 14 formats: tig: atl: Using Web Analytics for Mobile Interface Development. aug: au: Tidal, Junior affil: New York City College of Technology, City University of New York Library, Brooklyn, New York, USA sug: subj: Data Analysis Website Development Wireless Communications Libraries, Academic New York Web Search Engines User-Computer Interface New York ab: Libraries are developing mobile Web sites to keep up with the dynamic landscape of emerging technologies. However, the development of a mobile Web site is not as simple as serving the existing desktop Web site on a handheld device. Library developers can use analytics software to better understand users and to develop a user-centered mobile Web site. This case study explores the use of a library's traditional desktop Web site's analytics information in creating a mobile interface. Although Web analytics can provide a great amount of information about users, data should be used as supplementary information. Usability testing, focus groups, and surveys are other methods that can be conducted to understand users. Analytics cannot be a substitute for these types of user input, yet they may be useful for the initial development of mobile Web sites. pubtype: Academic Journal doctype: case study pictorial tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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