Optimizing Websites in the Post Panda World.

Webmasters' traditional approach to search engine optimization was long based on matching query terms with word tokens. The result was a machine-oriented reflection of presumed relevance among retrieved items. Yet humans interpret content differently, focusing more on meaning than match, prompting p...

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Detalles Bibliográficos
Publicado en:Bulletin of the American Society for Information Science & Technology Vol. 39; no. 1; pp. 17 - 20
Autor principal: Sweeny, Marianne
Formato: Journal Article
Publicado: Wiley-Blackwell Oct/Nov2012
Acceso en línea:Ver este registro en EBSCOhost