Imagen de Portada
Código QR

Is Direct Marketing the Undiscovered Revenue Stream for Publishers?

Publicado en:EContent Vol. 25; no. 7; pp. 44 - 45
Autor principal: Smith, Steve
Formato: Journal Article
Publicado: Information Today Inc. Jul2002
Acceso en línea:Ver este registro en EBSCOhost
fields @attributes:
  recordID: 1
pdfLink:
plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=104340634&site=ehost-live
header:
  @attributes:
    shortDbName: ccm
    uiTerm: 104340634
    longDbName: CINAHL Complete
    uiTag: AN
  controlInfo:
    bkinfo:
    dissinfo:
    jinfo:
      jid:
        15252531
        6FU
      jtl: EContent
      issn: 15252531
      maglogo: N
    pubinfo:
      dt: Jul2002
      vid: 25
      iid: 7
      pid: 1730
      pub: Information Today Inc.
      place: Medford, New Jersey
    artinfo:
      ui:
        104340634
        2011973386
        104340634
      ppf: 44
      ppct: 1
      formats:
        fmt:
          – @attributes:
              type: T
          – @attributes:
              type: P
      tig:
        atl: Is Direct Marketing the Undiscovered Revenue Stream for Publishers?
      aug:
        au: Smith, Steve
      sug:
      pubtype: Trade Publication
      doctype: Journal Article
      ougenre: Article
      ab:
    language: English
    refInfo:
    holdings:
      @attributes:
        islocal: N