Cognitive chrono-ethnography lite.

Conducting field research facilitates understanding human daily activities. Cognitive Chrono-Ethnography (CCE) is a study methodology used to understand how people select actions in daily life by conducting ethnographical field research. CCE consists of measuring monitors' daily activities in a spec...

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Publicado en:Work Vol. 41; pp. 617 - 623
Autores principales: Soares, Marcelo M., Jacobs, Karen, Nakajima, Masato, Yamada, Kosuke C, Kitajima, Muneo
Formato: case study pictorial research Journal Article
Publicado: Sage Publications Inc. 2012 Supplement
Acceso en línea:Ver este registro en EBSCOhost
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      dt: 2012 Supplement
      vid: 41
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      pub: Sage Publications Inc.
      place: Thousand Oaks, California
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        atl: Cognitive chrono-ethnography lite.
      aug:
        au:
          Soares, Marcelo M.
          Jacobs, Karen
          Nakajima, Masato
          Yamada, Kosuke C
          Kitajima, Muneo
        affil: Center for Service Research, National Institute of Advanced Industrial Science and Technology (AIST) 2-3-26 Aomi, Kouto-Ku, Tokyo, Japan
      sug:
        subj:
          Occupation (Human)
          Industry
          Memory
          Guest Relations
          Human Activities
          Ethnographic Research
          Field Studies
          Movement
          Interviews
          Female
          Diaries
          Time and Motion Studies
          Case Studies
          Human
          Privacy and Confidentiality
          Observational Methods
          Funding Source
          Japan
          Female
      ab: Conducting field research facilitates understanding human daily activities. Cognitive Chrono-Ethnography (CCE) is a study methodology used to understand how people select actions in daily life by conducting ethnographical field research. CCE consists of measuring monitors' daily activities in a specified field and in-depth interviews using the recorded videos afterward. However, privacy issues may arise when conducting standard CCE with video recordings in a daily field. To resolve these issues, we developed a new study methodology, CCE Lite. To replace video recordings, we created pseudo-first-personview (PFPV) movies using a computer-graphic technique. The PFPV movies were used to remind the monitors of their activities. These movies replicated monitors' activities (e.g., locomotion and change in physical direction), with no human images and voices. We applied CCE Lite in a case study that involved female employees of hotels at a spa resort. In-depth interviews while showing the PFPV movies determined service schema of the employees (i.e., hospitality). Results indicated that using PFPV movies helped the employees to remember and reconstruct the situation of recorded activities.
      pubtype: Academic Journal
      doctype:
        case study
        pictorial
        research
        Journal Article
      ougenre: Article
    language: English
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