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What makes blogging attractive to bloggers: a case of college-level constituency users.

This study presents a new perspective to facilitate learner-centred weblog evaluation, based on content attractiveness, blogging support, and the value-added service construct. A mixed method, combining fishbone diagram, fuzzy logic techniques, and the analytic hierarchy process, was conducted to id...

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Published in:Journal of Computer Assisted Learning Vol. 28; no. 3; pp. 208 - 222
Main Authors: Huang, Y-H., Lo, Y-F.
Format: research tables/charts Journal Article
Published: Wiley-Blackwell Jun2012
Online Access:View this record in EBSCOhost
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      dt: Jun2012
      vid: 28
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      pub: Wiley-Blackwell
      place: Malden, Massachusetts
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        10.1111/j.1365-2729.2012.00482.x
        104568444
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        atl: What makes blogging attractive to bloggers: a case of college-level constituency users.
      aug:
        au:
          Huang, Y-H.
          Lo, Y-F.
        affil: Department of International Trade, Chinese Culture University, Taipei City 111, Taiwan
      sug:
        subj:
          Blogs Evaluation
          Consumer Satisfaction
          User-Computer Interface
          Student Attitudes
          Human
          Taiwan
          Students, College
          Young Adult
          Male
          Female
          Convenience Sample
          Questionnaires
          Learning Methods
          Male
          Female
      ab: This study presents a new perspective to facilitate learner-centred weblog evaluation, based on content attractiveness, blogging support, and the value-added service construct. A mixed method, combining fishbone diagram, fuzzy logic techniques, and the analytic hierarchy process, was conducted to identify further the criteria that attract bloggers to engage in blogging, based on user perspectives in a higher education context. Results indicate that the dimensions of content attractiveness and value-added service for the benefit of students contributed two-thirds of the overall weights. Respondents' appreciating a pleasant atmosphere is the first priority. Findings also indicated both similarities and differences among freshmen, non-freshmen, and instructors and provide a valuable reference for various types of learning resources. This study made two contributions to research. First, the extracted weight values of the critical factors from the proposed hierarchical system framework serve as guidelines for enhancing the robustness and attractiveness of weblog content. Second, the evaluation process provided insights for managing weblog quality effectiveness to promote joyful interactions while exhibiting mutual connections.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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