Media Health Literacy (MHL): development and measurement of the concept among adolescents.

Increasing media use among adolescents and its significant influence on health behavior warrants in-depth understanding of their response to media content. This study developed the concept and tested a model of Media Health Literacy (MHL), examined its association with personal/socio-demographic det...

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Published in:Health Education Research Vol. 26; no. 2; pp. 323 - 336
Main Authors: Levin-Zamir, Diane, Lemish, Dafna, Gofin, Rosa
Format: research tables/charts Journal Article
Published: Oxford University Press / USA Apr2011
Online Access:View this record in EBSCOhost
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      dt: Apr2011
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        atl: Media Health Literacy (MHL): development and measurement of the concept among adolescents.
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          Levin-Zamir, Diane
          Lemish, Dafna
          Gofin, Rosa
        affil: Department of Health Education and Promotion, Clalit Health Services, 101 Arlozorov St. Tel Aviv 62098, Israel; School of Public Health, University of Haifa, Mount Carmel, Haifa 31905, Israel
      sug:
        subj:
          Communications Media Utilization
          Health Behavior Evaluation
          Funding Source
          Human
          Adolescence
          Israel
          P-Value
          Male
          Female
          Qualitative Studies
          Focus Groups
          Descriptive Statistics
          Grounded Theory
          Probability Sample
          Questionnaires
          Self Report
          Scales
          Coefficient alpha
          Confidence Intervals
          Analysis of Variance
          Linear Regression
          Empowerment Evaluation
          Adolescent: 13-18 years
          Male
          Female
      ab: Increasing media use among adolescents and its significant influence on health behavior warrants in-depth understanding of their response to media content. This study developed the concept and tested a model of Media Health Literacy (MHL), examined its association with personal/socio-demographic determinants and reported sources of health information, while analyzing its role in promoting empowerment and health behavior (cigarette/water-pipe smoking, nutritional/dieting habits, physical/sedentary activity, safety/injury behaviors and sexual behavior). The school-based study included a representative sample of 1316 Israeli adolescents, grades 7, 9 and 11, using qualitative and quantitative instruments to develop the new measure.The results showed that the MHL measure is highly scalable (0.80) includes four sequenced categories: identification/recognition, critical evaluation of health content in media, perceived influence on adolescents and intended action/reaction. Multivariate analysis showed that MHL was significantly higher among girls (β = 1.25, P < 0.001), adolescents whose mothers had higher education (β = 0.16, P = 0.04), who report more adult/interpersonal sources of health information (β = 0.23, P < 0.01) and was positively associated with health empowerment (β = 0.36, P < 0.0005) and health behavior (β = 0.03, P = 0.05). The findings suggest that as a determinant of adolescent health behavior, MHL identifies groups at risk and may provide a basis for health promotion among youth.
      pubtype: Academic Journal
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        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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