Social media in plastic surgery practices: emerging trends in North America.
Background: Social media is a common term for web-based applications that offer a way to disseminate information to a targeted audience in real time. In the current market, many businesses are utilizing it to communicate with clients. Although the field of plastic surgery is constantly changing in r...
| Publicado en: | Aesthetic Surgery Journal Vol. 31; no. 4; pp. 435 - 442 |
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| Autores principales: | , , , , , , , , , |
| Formato: | commentary research Journal Article |
| Publicado: |
Oxford University Press / USA
May2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=104891626&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 104891626 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 1090820X 1XDY jtl: Aesthetic Surgery Journal issn: 1090820X maglogo: N pubinfo: dt: May2011 vid: 31 iid: 4 pid: 622 pub: Oxford University Press / USA artinfo: ui: 104891626 NLM21551435 2011041295 10.1177/1090820X11407483 NLM21551435 104891626 ppf: 435 ppct: 7 formats: tig: atl: Social media in plastic surgery practices: emerging trends in North America. aug: au: Wheeler CK Said H Prucz R Rodrich RJ Mathes DW Wheeler, Chad K Said, Hakim Prucz, Roni Rodrich, Rod J Mathes, David W affil: Department of Plastic Surgery, University of Washington, Seattle, Washington 98195, USA sug: subj: Communications Media Utilization Internet Utilization Surgery, Plastic Communications Media Trends Data Collection Internet Trends Marketing Administration Marketing Trends Physicians Administration Physicians Trends Professional Practice Administration Professional Practice Trends Surgery, Plastic Trends United States ab: Background: Social media is a common term for web-based applications that offer a way to disseminate information to a targeted audience in real time. In the current market, many businesses are utilizing it to communicate with clients. Although the field of plastic surgery is constantly changing in response to innovative technologies introduced into the specialty, the utilization of social media in plastic surgery practices is currently unclear.Objectives: The authors evaluate the current attitudes and practices of aesthetic surgeons to emerging social media technology and compare these to attitudes about more traditional modes of communication.Methods: A 19-question web-based survey was disseminated by e-mail to all board-certified or board-eligible American plastic surgeons (n = 4817). Respondents were asked to answer questions on three topics: (1) their use of social media in their personal and professional lives, (2) their various forms of practice marketing, and (3) their demographic information.Results: There were 1000 responses (20.8%). Results showed that 28.2% of respondents used social media in their practice, while 46.7% used it in their personal life. Most plastic surgeons managed their social media themselves or through a staff member. The majority of respondents who used social media in their practice claimed that their efforts were directed toward patient referrals. The typical plastic surgery practice that used social media was a solo practice in a large city with a focus on cosmetic surgery. Local competition of plastic surgeons did not correlate with social media use. Most plastic surgeons (88%) advertised, but the form of marketing varied. The most common forms included websites, print, and search engine optimization, but other modalities, such as television, radio, and billboards, were still utilized.Conclusions: Social media represents a new avenue that many plastic surgeons are utilizing, although with trepidation. As social media becomes commonplace in society, its role in plastic surgery practice development and communication will become more prominent and defined. pubtype: Academic Journal doctype: commentary research Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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