Effects of upward and downward social comparison information on the efficacy of an appearance-based sun protection intervention: a randomized, controlled experiment.

This experiment examined the impact of adding upward and/or downward social comparison information on the efficacy of an appearance-based sun protection intervention (UV photos and photoaging information). Southern California college students ( N = 126) were randomly assigned to one of four conditio...

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Publicado en:Journal of Behavioral Medicine Vol. 33; no. 6; pp. 496 - 508
Autores principales: Mahler HIM, Kulik JA, Gerrard M, Gibbons FX
Formato: research tables/charts randomized controlled trial Journal Article
Publicado: Springer Nature Dec2010
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Effects of upward and downward social comparison information on the efficacy of an appearance-based sun protection intervention: a randomized, controlled experiment.
      aug:
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          Mahler HIM
          Kulik JA
          Gerrard M
          Gibbons FX
        affil: Department of Psychology 0109, University of California, San Diego, La Jolla, CA 92093; hmahler@ucsd.edu
      sug:
        subj:
          Sunburn Prevention and Control
          Social Behavior
          Health Promotion Methods
          Self Concept
          California
          Students, Undergraduate
          Random Assignment
          Randomized Controlled Trials
          Ultraviolet Rays Adverse Effects
          Attitude to Health
          Human
          Male
          Female
          Descriptive Statistics
          Adolescence
          Young Adult
          Adult
          One-Way Analysis of Variance
          T-Tests
          Analysis of Covariance
          Confidence Intervals
          Data Analysis Software
          Funding Source
          Adolescent: 13-18 years
          Adult: 19-44 years
          Male
          Female
      ab: This experiment examined the impact of adding upward and/or downward social comparison information on the efficacy of an appearance-based sun protection intervention (UV photos and photoaging information). Southern California college students ( N = 126) were randomly assigned to one of four conditions: control, intervention, intervention plus upward social comparison, intervention plus downward social comparison. The results demonstrated that all those who received the basic UV photo/photoaging intervention reported greater perceived susceptibility to photoaging ( d = .74), less favorable tanning cognitions ( d = .44), and greater intentions to sun protect ( d = 1.32) relative to controls. Of more interest, while the basic intervention increased sun protective behavior during the subsequent 5 weeks relative to controls ( d = .44), the addition of downward comparison information completely negated this benefit. Upward comparison information produced sun protection levels that were only slightly (and nonsignificantly) greater than in the basic intervention condition and, as such, does not appear to be a cost-effective addition. Possible mechanisms that may have reduced the benefits of upward comparison information and contributed to the undermining effects of downward comparison information are discussed.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        randomized controlled trial
        Journal Article
      ougenre: Article
    language: English
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