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Using fear appeals in warning labels to promote responsible gambling among VLT players: the key role of depth of information processing.

Video lottery terminals (VLT) are a highly lucrative gambling format, but at the same time they are among the most hazardous. Previous research has shown that threatening warnings may be an appropriate approach for promoting protective behavior. The present study explores the potential benefits of t...

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Published in:Journal of Gambling Studies Vol. 26; no. 4; pp. 593 - 610
Main Authors: Munoz Y, Chebat JC, Suissa JA, Munoz, Yaromir, Chebat, Jean-Charles, Suissa, Jacob Amnon
Format: clinical trial research Journal Article
Published: Springer Nature Dec2010
Online Access:View this record in EBSCOhost
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      dt: Dec2010
      vid: 26
      iid: 4
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      pub: Springer Nature
      place: New York, New York
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        2010854096
        10.1007/s10899-010-9182-4
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        atl: Using fear appeals in warning labels to promote responsible gambling among VLT players: the key role of depth of information processing.
      aug:
        au:
          Munoz Y
          Chebat JC
          Suissa JA
          Munoz, Yaromir
          Chebat, Jean-Charles
          Suissa, Jacob Amnon
        affil: Eafit University, Cra 49 # 7Sur-50, Medellin, Colombia
      sug:
        subj:
          Behavior, Addictive Psychosocial Factors
          Fear
          Gambling Psychosocial Factors
          Product Labeling Methods
          Video Games Psychosocial Factors
          Adult
          Behavior, Addictive Prevention and Control
          Computer Terminals
          Consumer Product Safety
          Female
          Gambling Prevention and Control
          Human
          Male
          Risk Taking Behavior
          Social Environment
          Young Adult
          Clinical Trials
          Adult: 19-44 years
          Female
          Male
      ab: Video lottery terminals (VLT) are a highly lucrative gambling format, but at the same time they are among the most hazardous. Previous research has shown that threatening warnings may be an appropriate approach for promoting protective behavior. The present study explores the potential benefits of threatening warnings in the fight against compulsive gambling. A 4 × 2 factorial design experiment was used to test our model based on both Elaboration Likelihood Model and Protection Motivation Theory. 258 VLT adult players (58% males, 42% females) with various degrees of problem gambling were exposed to three threat levels (plus a control condition) from two different sources (i.e., either a medical source or a source related to the provider of VLT's). Our results show that both higher threat warnings and the medical source of warnings enhance Depth of Information Processing. It was also found that Depth of Information Processing affects positively attitude change and compliance intentions. The theoretical and managerial implications are discussed.
      pubtype: Academic Journal
      doctype:
        clinical trial
        research
        Journal Article
      ougenre: Article
    language: English
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