'Do not eat fish more than twice a week'. Rational choice regulation and risk communication: uncertainty transfer from risk assessment to public.
Regulators try to change consumers' behaviour by issuing advice. This regulatory approach is built on a particular, normative theory of social action that assumes that individuals are unable to make rational decisions when they have imperfect knowledge about risk, and that this deficiency can be ove...
| Publicado en: | Health, Risk & Society Vol. 12; no. 3; pp. 271 - 293 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Jun2010
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=105025954&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 105025954 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 13698575 35X jtl: Health, Risk & Society issn: 13698575 maglogo: N pubinfo: dt: Jun2010 vid: 12 iid: 3 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 105025954 2010682274 10.1080/13698571003710340 105025954 ppf: 271 ppct: 22 formats: fmt: @attributes: type: P tig: atl: 'Do not eat fish more than twice a week'. Rational choice regulation and risk communication: uncertainty transfer from risk assessment to public. aug: au: Blanchemanche S Marette S Roosen J Verger P affil: Met@risk Unit, INRA, Paris, France sug: subj: Behavior Communication Fish Food Habits Public Health Risk Assessment Uncertainty Adult Analysis of Variance Child Decision Making Female France Funding Source Human Male Pamphlets Repeated Measures Adult: 19-44 years Child: 6-12 years Female Male ab: Regulators try to change consumers' behaviour by issuing advice. This regulatory approach is built on a particular, normative theory of social action that assumes that individuals are unable to make rational decisions when they have imperfect knowledge about risk, and that this deficiency can be overcome by advice that offers them proper information. This paper examines the question, can a regulatory tool based on rational choice theory be efficient in reducing risky behaviours? After considering the debate within the risk-communication community about the use of this kind of a regulatory tool, we analyse (using the example of fish consumption advice) the risk assessment that the advice is derived from. Then we analyse the public response to the advice through the implementation of a five-month experiment among 200 French households. We show that individuals did not change their consumption to comply with the advice. We conclude that the advice transfers the initial uncertainty onto consumers turning it into ambiguity and complexity. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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