Social software in academic libraries for internal communication and knowledge management: a comparison of two reference blog implementations.

This article investigates the adoption of new innovations for internal reference desk communication and knowledge management in academic libraries, specifically the use of social software tools. Actual implementations of the free blog software Wordpress from two university libraries are described in...

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Publicado en:Internet Reference Services Quarterly Vol. 15; no. 2; pp. 107 - 125
Autor principal: Rodriguez J
Formato: tables/charts Journal Article
Publicado: Taylor & Francis Ltd Apr-Jun2010
Acceso en línea:Ver este registro en EBSCOhost
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        au: Rodriguez J
        affil: Kresge Library, Oakland University, Rochester, MI, USA
      sug:
        subj:
          Blogs
          Libraries, Academic Michigan
          Library Reference Services
          Software
          Change Management
          Communication Methods
          Diffusion of Innovation
          Email
          Knowledge Management
          Michigan
          Organizational Change
          Program Implementation
      ab: This article investigates the adoption of new innovations for internal reference desk communication and knowledge management in academic libraries, specifically the use of social software tools. Actual implementations of the free blog software Wordpress from two university libraries are described including charts detailing advantages and disadvantages of the methods. In the context of the diffusion of innovation and organizational lag theories, the analyzed outcomes confirm that while social software tools are being used, relatively few institutions have exploited them for improving in-house processes. Without clearly articulated long-term gains, adoption of administrative innovations will follow the pattern of organizational lag.
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        tables/charts
        Journal Article
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    language: English
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