Losses disguised as wins in modern multi-line video slot machines.

AIMS: Players can wager on multiple lines of modern slot machines. When they spin and fail to gain any credits, the machine goes into a state of relative quiet. By contrast, when they spin and win, these spins are accompanied by reinforcing sights and sounds. Such reinforcement also occurs when the...

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Publicado en:Addiction Vol. 105; no. 10; pp. 1819 - 1825
Autores principales: Dixon MJ, Harrigan KA, Sandhu R, Collins K, Fugelsang JA
Formato: pictorial research tables/charts Journal Article
Publicado: Wiley-Blackwell Oct2010
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Oct2010
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      pub: Wiley-Blackwell
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        atl: Losses disguised as wins in modern multi-line video slot machines.
      aug:
        au:
          Dixon MJ
          Harrigan KA
          Sandhu R
          Collins K
          Fugelsang JA
        affil: Department of Psychology, University of Waterloo, Waterloo, ON, Canada; mjdixon@uwaterloo.ca
      sug:
        subj:
          Arousal
          Gambling Psychosocial Factors
          Reinforcement (Psychology)
          Adult
          Analysis of Variance
          Clinical Assessment Tools
          Computer Terminals
          Funding Source
          Heart Rate
          Human
          Prospective Studies
          Success
          Sweating
          Adult: 19-44 years
      ab: AIMS: Players can wager on multiple lines of modern slot machines. When they spin and fail to gain any credits, the machine goes into a state of relative quiet. By contrast, when they spin and win, these spins are accompanied by reinforcing sights and sounds. Such reinforcement also occurs when the amount won is less than the spin wager. We sought to show that these 'losses disguised as wins', or LDWs, would be as arousing as wins, and more arousing than regular losses. MEASUREMENT AND PARTICIPANTS: We measured skin conductance response (SCR) amplitudes and heart-rate changes following wins, LDWs and losses for 40 novices playing a multi-line slot machine. FINDINGS: SCR amplitudes were similar for wins and LDWs -- both were significantly larger than for regular losses. CONCLUSIONS: For novice players, the reinforcing sights and sounds of the slot machine triggered arousal on wins, where the number of credits gained was greater than the spin wager, but also on 'losses disguised as wins' where the amount 'won' was less than the spin wager. Despite the fact that players lost money on these spins, these outcomes were more arousing than regular losses where no credits were gained. Although these findings involve novice players, the heightened arousal associated with these losses may have implications for the development of problem gambling, as arousal has been viewed as a key reinforcer in gambling behaviour.
      pubtype: Academic Journal
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        research
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        Journal Article
      ougenre: Article
    language: English
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