Statistically derived factors of varied importance to audiologists when making a hearing aid brand preference decision.
Purpose: To determine the amount of importance audiologists place on various items related to their selection of a preferred hearing aid brand manufacturer.Research Design: Three hundred forty-three hearing aid-dispensing audiologists rated a total of 32 randomized items by survey methodology.Result...
| Publicado en: | Journal of the American Academy of Audiology Vol. 20; no. 1; pp. 40 - 49 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Thieme Medical Publishing Inc.
Jan2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=105247880&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 105247880 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10500545 9OC jtl: Journal of the American Academy of Audiology issn: 10500545 maglogo: Y pubinfo: dt: Jan2009 vid: 20 iid: 1 pid: 2811 pub: Thieme Medical Publishing Inc. place: New York, New York artinfo: ui: 105247880 41342091 2010484742 10.3766/jaaa.20.1.4 NLM19927681 105247880 ppf: 40 ppct: 9 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Statistically derived factors of varied importance to audiologists when making a hearing aid brand preference decision. aug: au: Johnson EE Mueller HG Ricketts TA affil: Department of Veterans Affairs, James H. Quillen Medical Center Audiology-126, Mountain Home, TN 37684 sug: subj: Audiologists Decision Making Hearing Aids Classification American Academy of Audiology Chi Square Test Comparative Studies Contracts Factor Analysis Female Health Services Needs and Demand Internet Male Multivariate Analysis of Variance Quality Assessment Reward Scales Secondary Analysis Sellers and Selling Spearman's Rank Correlation Coefficient Statistical Significance Survey Research Female Male ab: Purpose: To determine the amount of importance audiologists place on various items related to their selection of a preferred hearing aid brand manufacturer.Research Design: Three hundred forty-three hearing aid-dispensing audiologists rated a total of 32 randomized items by survey methodology.Results: Principle component analysis identified seven orthogonal statistical factors of importance. In rank order, these factors were Aptitude of the Brand, Image, Cost, Sales and Speed of Delivery, Exposure, Colleague Recommendations, and Contracts and Incentives. While it was hypothesized that differences among audiologists in the importance ratings of these factors would dictate their preference for a given brand, that was not our finding. Specifically, mean ratings for the six most important factors did not differ among audiologists preferring different brands. A statistically significant difference among audiologists preferring different brands was present, however, for one factor: Contracts and Incentives. Its assigned importance, though, was always lower than that for the other six factors.Conclusions: Although most audiologists have a preferred hearing aid brand, differences in the perceived importance of common factors attributed to brands do not largely determine preference for a particular brand. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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