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Comparing perception of Stroop stimuli in focused versus divided attention paradigms: evidence for dramatic processing differences.

A huge set of focused attention experiments show that when presented with color words printed in color, observers report the ink color faster if the carrier word is the name of the color rather than the name of an alternative color, the Stroop effect. There is also a large number (although not so nu...

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Published in:Cognition Vol. 114; no. 2; pp. 129 - 151
Main Authors: Eidels A, Townsend JT, Algom D, Eidels, Ami, Townsend, James T, Algom, Daniel
Format: research Journal Article
Published: Elsevier B.V. Feb2010
Online Access:View this record in EBSCOhost
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      dt: Feb2010
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      pub: Elsevier B.V.
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        10.1016/j.cognition.2009.08.008
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        atl: Comparing perception of Stroop stimuli in focused versus divided attention paradigms: evidence for dramatic processing differences.
      aug:
        au:
          Eidels A
          Townsend JT
          Algom D
          Eidels, Ami
          Townsend, James T
          Algom, Daniel
        affil: School of Psychology, University of Newcastle, Callaghan, NSW 2308, Australia
      sug:
        subj:
          Attention
          Color Perception Physiology
          Neuropsychological Tests
          Physical Stimulation
          Adult
          Algorithms
          Color
          Female
          Human
          Male
          Models, Psychological
          Psychomotor Performance
          Reaction Time Physiology
          Reproducibility of Results
          Study Design
          Young Adult
          Adult: 19-44 years
          Female
          Male
      ab: A huge set of focused attention experiments show that when presented with color words printed in color, observers report the ink color faster if the carrier word is the name of the color rather than the name of an alternative color, the Stroop effect. There is also a large number (although not so numerous as the Stroop task) of so-called "redundant targets studies" that are based on divided attention instructions. These almost always indicate that observers report the presence of a visual target ('redness' in the stimulus) faster if there are two replications of the target (the word RED in red ink color) than if only one is present (RED in green or GREEN in red). The present set of four experiments employs the same stimuli and same participants in both designs. Evidence supports the traditional interference account of the Stroop effect, but also supports a non-interference parallel processing account of the word and the color in the divided attention task. Theorists are challenged to find a unifying model that parsimoniously explains both seemingly contradictory results.
      pubtype: Academic Journal
      doctype:
        research
        Journal Article
      ougenre: Article
    language: English
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