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Digital engagement: internet marketing that captures customers and builds intense brand loyalty.

Published in:Online (0146-5422) Vol. 33; no. 4; pp. 62 - 64
Main Author: Wiley DL
Format: book review pictorial Journal Article
Published: Information Today Inc. Jul/Aug2009
Online Access:View this record in EBSCOhost
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        atl: Digital engagement: internet marketing that captures customers and builds intense brand loyalty.
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        au: Wiley DL
        affil: Next Wave Consulting, Inc.; deb@consultnw.com
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          Internet
          Marketing Methods
          Web Search Engines
          Website Development
      pubtype: Periodical
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        Journal Article
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