Youth exposure to alcohol use and brand appearances in popular contemporary movies.
Aims To describe alcohol use and alcohol brand appearances in popular movies and estimate adolescents' exposure to this alcohol-related content. Design and setting Nationally representative, random-digit dialed survey in the United States and content analysis of alcohol depictions in the top 100 US...
| Publicado en: | Addiction Vol. 103; no. 12; pp. 1925 - 1933 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Wiley-Blackwell
Dec2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=105576227&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 105576227 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09652140 AIO jtl: Addiction issn: 09652140 maglogo: Y pubinfo: dt: Dec2008 vid: 103 iid: 12 pid: 480 pub: Wiley-Blackwell place: Malden, Massachusetts artinfo: ui: 105576227 2010103366 10.1111/j.1360-0443.2008.02304.x NLM18705684 105576227 ppf: 1925 ppct: 8 formats: fmt: @attributes: type: P tig: atl: Youth exposure to alcohol use and brand appearances in popular contemporary movies. aug: au: Dal Cin S Worth KA Dalton MA Sargent JD affil: Norris Cotton Cancer Center, Dartmouth Medical School, Lebanon, NH, USA sug: subj: Advertising Alcohol Abuse Psychosocial Factors Alcohol Drinking Alcoholic Beverages Motion Pictures Adolescence Analysis of Variance Chi Square Test Child Confidence Intervals Content Analysis Descriptive Statistics Ethnic Groups Female Funding Source kappa Statistic Male Motion Pictures Classification Post Hoc Analysis Survey Research United States Human Adolescent: 13-18 years Child: 6-12 years Female Male ab: Aims To describe alcohol use and alcohol brand appearances in popular movies and estimate adolescents' exposure to this alcohol-related content. Design and setting Nationally representative, random-digit dialed survey in the United States and content analysis of alcohol depictions in the top 100 US box office hits each year from 1998 to 2002 and 34 top movies from early 2003. Participants A total of 6522 US adolescents aged 10DS14 years. Measurements Frequency of alcohol use and brand appearances in movies by Motion Picture Association of America (MPAA) rating. Estimated exposure to minutes of movie alcohol use and brand appearances among US adolescents in this age group. Findings Most movies (83%, including 56.6% of G/PG-rated movies) depicted alcohol use and 52% (including 19.2% of G/PG movies) contained at least one alcohol brand appearance,which consisted of branded use by an actor 30.3% of the time. These movies exposed the average US adolescent 10DS14 years of age to 5.6 [95% confidence interval (CI) 5.4, 5.7] hours of movie alcohol use and 243.8 (95% CI 238, 250) alcohol brand appearances (5 billion in total), mainly from youth-rated movies. Exposure to movie alcohol contentwas significantly higher among African American youth than youth of other races. Conclusions Alcohol use and brand appearances are portrayed frequently in popular US movies (which are distributed world-wide). Children and adolescents in the United States are exposed to hours of alcohol use depictions and numerous brand appearances in movies and most of this exposure is from movies rated for this segment of the population. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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