HIV prevention in sub-Saharan Africa: a multilevel analysis of message frames and their social determinants.

In light of the great threat that HIV/AIDS poses in sub-Saharan Africa, the current study assesses HIV/AIDS posters from this region with specific reference to health message frames, including HIV sources, consequences, self-efficacy, preventive means, and barriers and benefits to employing such mea...

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Publicado en:Health Promotion International Vol. 22; no. 3; pp. 198 - 207
Autor principal: Beaudoin CE
Formato: research Journal Article
Publicado: Oxford University Press / USA Sep2007
Acceso en línea:Ver este registro en EBSCOhost
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      pub: Oxford University Press / USA
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        atl: HIV prevention in sub-Saharan Africa: a multilevel analysis of message frames and their social determinants.
      aug:
        au: Beaudoin CE
        affil: Department of Community Health Sciences, Tulane University School of Public Health and Tropical Medicine, 1440 Canal Street, New Orleans, LA 70112, USA. beaudoin@tulane.edu
      sug:
        subj:
          Health Promotion Methods
          HIV Infections Prevention and Control
          Social Environment
          Social Marketing
          Adult
          Africa South of the Sahara
          Attitude to Health
          Communications Media
          Condoms Utilization
          Cross Sectional Studies
          Female
          HIV Infections Epidemiology
          HIV Infections Transmission
          Incidence
          Male
          Sex Work
          Sociology
          Human
          Adult: 19-44 years
          Female
          Male
      ab: In light of the great threat that HIV/AIDS poses in sub-Saharan Africa, the current study assesses HIV/AIDS posters from this region with specific reference to health message frames, including HIV sources, consequences, self-efficacy, preventive means, and barriers and benefits to employing such means of prevention. There is a two-step methodology. First, the content of HIV/AIDS posters from 15 sub-Saharan African countries was coded for the six health message frames. Second, relationships between the health message frames and four social determinants (HIV rate, HIV awareness, condom use and uncertainty avoidance (UAI)) were assessed with hierarchical linear modeling (HLM). Analysis indicates that self-efficacy is the most common frame, but that almost one-quarter of the posters has none of the six health message frames. HLM indicates some favorable findings, including that health message frames are used most often in countries with the most troubling levels of HIV awareness and condom use. Less favorably, health message frames are used least common in countries that have high levels of UAI and high HIV rates. Improvements for related media practices and policy are articulated.
      pubtype: Academic Journal
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        Journal Article
      ougenre: Article
    language: English
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