Under the radar: smokeless tobacco advertising in magazines with substantial youth readership.
OBJECTIVES: In light of the Smokeless Tobacco Master Settlement Agreement (STMSA) and the fact that smokeless tobacco advertising has received little attention, we examined industry data to assess smokeless tobacco advertising in popular magazines. Of particular interest was the level of advertising...
| Publicado en: | American Journal of Public Health Vol. 98; no. 3; pp. 543 - 549 |
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| Autores principales: | , , |
| Formato: | Journal Article |
| Publicado: |
American Public Health Association
Mar2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=105879976&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 105879976 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 00900036 APH jtl: American Journal of Public Health issn: 00900036 maglogo: N pubinfo: dt: Mar2008 vid: 98 iid: 3 pid: 44 pub: American Public Health Association place: Washington, District of Columbia artinfo: ui: 105879976 31286411 2009862269 10.2105/AJPH.2006.092775 NLM17600263 105879976 ppf: 543 ppct: 6 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Under the radar: smokeless tobacco advertising in magazines with substantial youth readership. aug: au: Morrison MA Krugman DM Park P affil: School of Advertising and Public Relations, 476 Communication, University of Tennessee, Knoxville, TN 37996-0343, USA. mmorris3@utk.edu sug: subj: Advertising Newsletters Substance Use Disorders Epidemiology Tobacco, Smokeless Adolescence Adult Age Factors Communication Female Health Promotion Industry Male Social Marketing United States Adolescent: 13-18 years Adult: 19-44 years Female Male ab: OBJECTIVES: In light of the Smokeless Tobacco Master Settlement Agreement (STMSA) and the fact that smokeless tobacco advertising has received little attention, we examined industry data to assess smokeless tobacco advertising in popular magazines. Of particular interest was the level of advertising in magazines with high youth readership and the amount of reach and frequency that was generated among readers aged 12 to 17 years. METHODS: We used readership data from Mediamark Research Inc, advertising expenditure data from TNS Media Intelligence, and Adplus, a media planning program from Telmar to document the composition of adult and youth readership of magazines in which smokeless tobacco products were advertised, industry expenditures on advertising, and adolescents' exposure to smokeless tobacco advertising. RESULTS: The STMSA appears to have had a limited effect on the advertising of smokeless tobacco products to youth; both before and after the agreement, smokeless tobacco companies advertised in magazines with high adolescent readership. CONCLUSIONS: Popular magazines with smokeless tobacco advertising reach a large number of adolescents through a combination of both youth-oriented and adult magazines. These exposure levels have generally increased since the STMSA. pubtype: Academic Journal doctype: Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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