Mining related queries from Web search engine query logs using an improved association rule mining model.

With the overwhelming volume of information, the task of finding relevant information on a given topic on the Web is becoming increasingly difficult. Web search engines hence become one of the most popular solutions available on the Web. However, it has never been easy for novice users to organize a...

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Publicado en:Journal of the American Society for Information Science & Technology Vol. 58; no. 12; pp. 1871 - 1884
Autores principales: Shi X, Yang CC
Formato: algorithm equations & formulas pictorial research tables/charts Journal Article
Publicado: Wiley-Blackwell Oct2007
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Oct2007
      vid: 58
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      pub: Wiley-Blackwell
      place: Malden, Massachusetts
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        2009684585
        10.1002/asi.20632
        105903218
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        atl: Mining related queries from Web search engine query logs using an improved association rule mining model.
      aug:
        au:
          Shi X
          Yang CC
        affil: Department of Systems Engineering and Engineering Management, William M. W. Wong Engineering Building, The Chinese University of Hong Kong, Shatin, Hong Kong, People's Republic of China
      sug:
        subj:
          Access to Information Methods
          Information Retrieval Methods
          Internet
          Algorithms
          Data Mining Methods
          Funding Source
          Information Needs
          Web Search Engines
          Human
      ab: With the overwhelming volume of information, the task of finding relevant information on a given topic on the Web is becoming increasingly difficult. Web search engines hence become one of the most popular solutions available on the Web. However, it has never been easy for novice users to organize and represent their information needs using simple queries. Users have to keep modifying their input queries until they get expected results. Therefore, it is often desirable for search engines to give suggestions on related queries to users. Besides, by identifying those related queries, search engines can potentially perform optimizations on their systems, such as query expansion and file indexing. In this work we propose a method that suggests a list of related queries given an initial input query. The related queries are based in the query log of previously submitted queries by human users, which can be identified using an enhanced model of association rules. Users can utilize the suggested related queries to tune or redirect the search process. Our method not only discovers the related queries, but also ranks them according to the degree of their relatedness. Unlike many other rival techniques, it also performs reasonably well on less frequent input queries.
      pubtype: Academic Journal
      doctype:
        algorithm
        equations & formulas
        pictorial
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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