Measuring task-specific perceptions of the World Wide Web.
This paper describes the development of multi-item scales for measuring user perceptions of the ease-of-use and usefulness of the Web (hereafter web), incorporating a system task focus into the scales dimensional structure (e.g. how easy or useful the web is for information search, communication and...
| Publicado en: | Behaviour & Information Technology Vol. 25; no. 6; pp. 469 - 478 |
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| Autor principal: | |
| Formato: | research tables/charts Journal Article |
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Taylor & Francis Ltd
Nov/Dec2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=106252253&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 106252253 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0144929X B6Q jtl: Behaviour & Information Technology issn: 0144929X maglogo: Y pubinfo: dt: Nov/Dec2006 vid: 25 iid: 6 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 106252253 106252253 2009497632 10.1080/01449290500347962 106252253 ppf: 469 ppct: 9 formats: tig: atl: Measuring task-specific perceptions of the World Wide Web. aug: au: Page-Thomas K affil: Cardiff Business School, Cardiff University, UK; page-thomaskl@cardiff.ac.uk sug: subj: Attitude to Computers Evaluation User-Computer Interface Standards World Wide Web Utilization Ajzen-Fishbein Theory of Reasoned Action Chi Square Test Coefficient alpha Cross Sectional Studies Factor Analysis Female Male Step-Wise Multiple Regression Summated Rating Scaling Human Female Male ab: This paper describes the development of multi-item scales for measuring user perceptions of the ease-of-use and usefulness of the Web (hereafter web), incorporating a system task focus into the scales dimensional structure (e.g. how easy or useful the web is for information search, communication and or purchasing). The items are tested on 2077 web users recruited using a web survey, revealing four factors for each scale. Perceived ease-of-web use consists of learning, search and find, transaction and communication ease, and perceived web usefulness consists of communication, purchase, information search and acquisition, and access to quality products and information. A regression analysis on web usage frequency shows how easy users find it to learn how to use the web and how useful the web is for purchasing are the best predictors of how frequently they will use the web. These results highlight the importance of training users how to effectively use hypermedia-based systems like the web, and the design of systems that are easy to navigate and that provide advanced functionality for transactional activity. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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