The portrayal of heart disease in mass print magazines, 1991-2001.

In this article we discuss the portrayal of heart disease based on a content analysis of the highest circulating English-language magazines available in Canada and published in Canada or the United States in 1991, 1996, and 2001. It includes both manifest and latent content analysis. In terms of the...

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Publicado en:Health Communication Vol. 19; no. 1; pp. 39 - 49
Autores principales: Clarke JN, Binns J
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd 2006
Acceso en línea:Ver este registro en EBSCOhost
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        atl: The portrayal of heart disease in mass print magazines, 1991-2001.
      aug:
        au:
          Clarke JN
          Binns J
        affil: Department of Sociology and Anthropology, Wilfrid Laurier University, Waterloo, Ontario, Canada N2L 3C5; jclarke@wlu.ca
      sug:
        subj:
          Cardiovascular Diseases Psychosocial Factors
          Communications Media Evaluation
          Canada
          Content Analysis
          Exploratory Research
          Funding Source
          Interrater Reliability
          kappa Statistic
          Human
      ab: In this article we discuss the portrayal of heart disease based on a content analysis of the highest circulating English-language magazines available in Canada and published in Canada or the United States in 1991, 1996, and 2001. It includes both manifest and latent content analysis. In terms of the manifest analysis, the findings indicate the dominance of the medical frame followed by lifestyle and social structural frames. The latent analysis reveals the following frames: (a) optimism about medicine; (b) medicine as 'good' and, by contrast, the body as 'bad'; (c) heart disease as an 'attack'; (d) heart disease as an individual responsibility; (e) contradictory information; (f) male celebrity patients and doctors; and (g) prestigious medical doctors, journals, and institutions. The medicalized portrayal of heart disease as fear generating is considered. In addition, the lack of attention to social structural causation in contrast to current epidemiological findings is discussed.
      pubtype: Academic Journal
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    language: English
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