Implicit/explicit memory versus analytic/nonanalytic processing: rethinking the mere exposure effect.
In studies of the mere exposure effect, rapid presentation of items can increase liking without accurate recognition. The effect on liking has been explained as a misattribution of fluency caused by prior presentation. However, fluency is also a source of feelings of familiarity. It is, therefore, s...
| Publicado en: | Memory & Cognition Vol. 29; no. 2; pp. 234 - 247 |
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| Autores principales: | , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Springer Nature
Mar2001
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=106937168&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 106937168 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0090502X MEG jtl: Memory & Cognition issn: 0090502X maglogo: N pubinfo: dt: Mar2001 vid: 29 iid: 2 pid: 237 pub: Springer Nature place: New York, New York artinfo: ui: 106937168 106937168 2002072226 10.3758/bf03194917 NLM11352206 106937168 ppf: 234 ppct: 13 formats: tig: atl: Implicit/explicit memory versus analytic/nonanalytic processing: rethinking the mere exposure effect. aug: au: Whittlesea BWA Price JR affil: Department of Psychology, Simon Fraser University, Burnaby, BC V5A 1S6, Canada; bruce_whittlesea@sfu.ca sug: subj: Memory Judgment Learning Perception Experimental Studies Convenience Sample Pictorial Methods Descriptive Statistics Analysis of Variance P-Value Cues Adult Funding Source Human Adult: 19-44 years ab: In studies of the mere exposure effect, rapid presentation of items can increase liking without accurate recognition. The effect on liking has been explained as a misattribution of fluency caused by prior presentation. However, fluency is also a source of feelings of familiarity. It is, therefore, surprising that prior experience can enhance liking without also causing familiarity-based recognition. We suggest that when study opportunities are minimal and test items are perceptually similar, people adopt an analytic approach, attempting to recognize distinctive features. That strategy fails because rapid presentation prevents effective encoding of such features; it also prevents people from experiencing fluency and a consequent feeling of familiarity. We suggest that the liking-without-recognition effect results from using an effective (nonanalytic) strategy in judging pleasantness, but an ineffective (analytic) strategy in recognition. Explanations of the mere exposure effect based on a distinction between implicit and explicit memory are unnecessary. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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