| Summary: | This article argues that Internet-based survey research studies are presently limited in their utility. What many consider classical blunders in political polling that took place in the 1930s are used as a vehicle for describing parallel methodological errors that may occur with present-day use of the Internet. Without thoughtful protocols, Internet-based surveys are susceptible to these familiar errors, which limit their predictive utility. Tools such as e-mail, file transfers, and data and information access/retrieval should continue to be the primary role of Internet use.Amodel that articulates the use of Internet technology in survey research is offered for consideration.
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