The Montana Radon Study: Social Marketing via Digital Signage Technology for Reaching Families in the Waiting Room.
Objectives. I tested a social marketing intervention delivered in health department waiting rooms via digital signage technology for increasing radon program participation among priority groups. Methods. I conducted a tri-county, community-based study over a 3-year period (2010-2013) in a high-radon...
| Publicado en: | American Journal of Public Health Vol. 105; no. 4; pp. 779 - 786 |
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| Autor principal: | |
| Formato: | Journal Article |
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American Public Health Association
Apr2015
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=107780678&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 107780678 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00900036 APH jtl: American Journal of Public Health issn: 00900036 maglogo: N pubinfo: dt: Apr2015 vid: 105 iid: 4 pid: 44 pub: American Public Health Association artinfo: ui: 107780678 10.2105/AJPH.2014.302060 ppf: 779 ppct: 7 formats: tig: atl: The Montana Radon Study: Social Marketing via Digital Signage Technology for Reaching Families in the Waiting Room. aug: au: Larsson, Laura S. su: Montana Health education Medical care Public health surveillance Social marketing Home environment Chi-squared test Confidence intervals Environmental monitoring Research methodology Medical cooperation Radon Research Research funding T-test (Statistics) Environmental exposure Trend analysis Descriptive statistics sug: subj: Health education Medical care Public health surveillance Social marketing Home environment Montana Environmental Consulting Services Chi-squared test Confidence intervals Environmental monitoring Research methodology Medical cooperation Radon Research Research funding T-test (Statistics) Environmental exposure Trend analysis Descriptive statistics ab: Objectives. I tested a social marketing intervention delivered in health department waiting rooms via digital signage technology for increasing radon program participation among priority groups. Methods. I conducted a tri-county, community-based study over a 3-year period (2010-2013) in a high-radon state by using a quasi-experimental design. We collected survey data for eligible participants at the time of radon test kit purchase. Results. Radon program participation increased at the intervention site (t = 3.74; P = .001; 95% confidence interval [CI] = 4.8, 16.0) with an increase in renters (χ1,228 = 4.3; P = .039), Special Supplementary Nutrition Program for Women, Infants, and Children families (χ1,166 = 3.13; P = .077) and first-time testers (χ1,228 = 10.93; P = .001). Approximately one third (30.3%; n = 30) attributed participation in the radon program to viewing the intervention message. The intervention crossover was also successful with increased monthly kit sales (t = 2.69; P = .01; 95% CI = 1.20, 8.47) and increased households participating (t = 4.76; P < .001; 95% CI = 3.10, 7.88). Conclusions. A social marketing message was an effective population-based intervention for increasing radon program participation. The results prompted policy changes for Montana radon programming and adoption of digital signage technology by 2 health departments. pubtype: Academic Journal doctype: Journal Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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