A Layered Approach to Raising Public Awareness of Macular Degeneration in Australia.

Between 2007 and 2011, the Australian Macular Degeneration Foundation conducted a multifaceted campaign to increase public awareness of macular degeneration. Regular national polls conducted by an independent social research company have shown that awareness of macular degeneration increased from 47...

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Publicado en:American Journal of Public Health Vol. 102; no. 9; pp. 1655 - 1660
Autores principales: Heraghty, Julie, Cummins, Robert
Formato: Journal Article
Publicado: American Public Health Association Sep2012
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Sep2012
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        atl: A Layered Approach to Raising Public Awareness of Macular Degeneration in Australia.
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          Heraghty, Julie
          Cummins, Robert
      su:
        Australia
        Age distribution
        Behavior modification
        Health behavior
        Health education
        Professional associations
        Self-evaluation
        Social marketing
        Eye examination
        Retinal degeneration
        Print materials
        Educational outcomes
        Early diagnosis
      sug:
        subj:
          Age distribution
          Behavior modification
          Health behavior
          Health education
          Professional associations
          Self-evaluation
          Social marketing
          Australia
          Labor Unions and Similar Labor Organizations
          Professional Organizations
          Eye examination
          Retinal degeneration
          Print materials
          Educational outcomes
          Early diagnosis
      ab: Between 2007 and 2011, the Australian Macular Degeneration Foundation conducted a multifaceted campaign to increase public awareness of macular degeneration. Regular national polls conducted by an independent social research company have shown that awareness of macular degeneration increased from 47% to 80% in Australians aged 16 years or older and from 58% to 92% in those aged 50 years or older. The percentage of people aged 50 years or older who reported having had their macula checked in the 2 years prior to the survey increased from 33% to 70% from 2007 to 2011. Other measures, including analysis of Medicare data, have confirmed the success of the campaign. (Am J Public Health. 2012;102:1655-1659.)
      pubtype: Academic Journal
      doctype: Journal Article
      src: R
    language: English
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