| Sumario: | Most pregnant women download an average of three pregnancy apps during their gestational period. There are no set standards in place for what needs to be included in an app's description leaving consumers to decide for themselves when it comes to selecting the right app to download. The childbirth educator must be knowledgeable about pregnancy apps, in-tune as to what apps their clientele download, and how to analyze them for credibility. This article presents characteristics associated with women of childbearing age (i.e. Millennial/Net generation); the reasons why pregnant women are turning to apps; the limitations of apps, and the childbirth educator's role in a smartphone app culture.
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