Conceptualizing Audio Message Complexity as Available Processing Resources.

This article describes and validates a human-centric measure of audio message complexity. Messages are coded in terms of the level of cognitive resources that would be automatically elicited and required to process the message. Indicators of automatic resources elicited come from counting the orient...

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Publicado en:Communication Research Vol. 42; no. 6; pp. 759 - 779
Autores principales: Lang, Annie, Gao, Ya, Potter, Robert F., Lee, Seungjo, Park, Byungho, Bailey, Rachel L.
Formato: Artículo
Publicado: Sage Publications Inc. Aug2015
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Aug2015
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        atl: Conceptualizing Audio Message Complexity as Available Processing Resources.
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          Lang, Annie
          Gao, Ya
          Potter, Robert F.
          Lee, Seungjo
          Park, Byungho
          Bailey, Rachel L.
        affil:
          Indiana University, Bloomington, IN, USA
          Chung-Ang University, Seoul, Korea
          Korea Advanced Institute of Science and Technology, Seoul, Korea
      su:
        Comprehension
        Sound recordings
        Cognition
        Motivation (Psychology)
        Message processing (Telecommunication)
        Complexity (Philosophy)
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        subj:
          Comprehension
          Sound recordings
          Cognition
          Motivation (Psychology)
          Integrated Record Production/Distribution
          Sound recording merchant wholesalers
          Record Production
          Message processing (Telecommunication)
          Complexity (Philosophy)
      keyword:
        audio processing
        message processing
        motivated cognition
        audio processing
        message processing
        motivated cognition
      ab: This article describes and validates a human-centric measure of audio message complexity. Messages are coded in terms of the level of cognitive resources that would be automatically elicited and required to process the message. Indicators of automatic resources elicited come from counting the orienting eliciting audio content changes in radio messages (Acc). The indicator of resources required comes from counting the dimensions of audio information introduced (Aii) by these content changes. The combination produces an indicator of available resources that serves as the complexity variable. Messages high in available resources are low in complexity; messages low in available resources are high in complexity. Two experiments are presented exploring the empirical validity of the measures as both local (moment to moment) and global (message level) operationalizations of complexity. Results suggest the measures have high construct validity.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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