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"The Madness of Radio": Wireless Adventures in 1920s Mexico.

Presents a historical background on the introduction of radio in Mexico. Operation of first radio station El Universal Ilustrado on May 8, 1923; Popularity on the radio program of poet Manuel Maples Arce; Marketing strategies used by radio stations to attract listeners; Views of stridentistas on th...

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Published in:Studies in Latin American Popular Culture Vol. 20; pp. 51 - 69
Main Author: Gallo, Rubén
Format: Article
Published: University of Texas Press 2001
Subjects:
Radio stations
History
Poetry (Literary form)
Mexico
Online Access:View this record in EBSCOhost
Summary:Presents a historical background on the introduction of radio in Mexico. Operation of first radio station El Universal Ilustrado on May 8, 1923; Popularity on the radio program of poet Manuel Maples Arce; Marketing strategies used by radio stations to attract listeners; Views of stridentistas on the importance of radio.